What to Expect with our
Search Engine Optimization Services
As a business owner, you’re likely wearing a ton of hats. One of those responsibilities is generating awareness, interest, and leads via your website—but you don’t have the time to keep up with every algorithm change or update. We heard our clients struggle with keeping their website easy to find for ideal clients, which is why we now offer SEO services. Our team of SEO experts can improve both the quantity and quality of traffic to your site so you’re free to capitalize on all the new interest.
The number of SEO shops are nearly as plentiful as Google updates, though, so how can you find search engine optimization services that best meet your business needs?
In this post, we’ll cover not only what SEO is and why it matters to your business but also what you can expect when we optimize your site.
Why does SEO matter?
SEO—search engine optimization—is the process of tailoring your website’s front end (what people see when coming to your site) and back end (the behind-the-scenes infrastructure and information) to make it easier to find.
When people hunt for information, they type search terms into a search engine like Google. These folks are actively looking for services and products to meet a need or solve a problem they have. Luckily, your business is the answer—but only if customers can find you.
Optimizing your site for SEO brings your site higher in search engine results (aka the links an engine like Google serves up when someone searches). The improved ranking helps people who are primed to purchase see exactly how your business can meet their needs.
What’s more, SEO pays off in the long run. In contrast to buying ads, which benefit your bottom line only as long as you pay for them, SEO surfaces your site organically. An investment in SEO now can continue to bring in hot leads for months and years to come.
So what can SEO by SBD do for you—and how do we do it?
SEO Technical Audit
Behind the scenes, search engine crawlers are constantly gathering information from your website to bring back to search engine servers. This is good news because the crawlers find out about your services and products so your site can show up in search results.
This process breaks down when your site faces technical issues, which is why our SEO services include a technical audit.
We look for ways to improve your website, including:
● Removing or consolidating duplicate content
● Fixing broken links
● Correcting errors
● And more
Boosting your site’s technical performance improves its ability to be crawled and indexed by search engines.
SEO RESEARCH
Once our expert team completes a technical audit, we advance to SEO research. No two domains—or businesses!—are the same, so we craft a bespoke SEO strategy for you. There is no copy and pasting when it comes to SEO by SBD!
We do SEO research on your behalf, which includes:
● Demographic research
● Competitor discovery
● Current organic positioning (ranking) in Google search
● Keyword research
This in-depth research provides the direction to upgrade your site. It also informs the content you create moving forward as well as how you communicate your offerings.
These data also provide benchmarks for KPIs (key point indicators), which we will cover later.
Planning and SEO Strategy
A technical audit and research are the foundation for the next step in our SEO services: planning and strategy.
We use the results from the audit and research to guide a strategy that will make the most difference in working toward your business goals. Our SEO strategy includes a plan of content development, site improvements, and keyword development. We craft a mix of actions customized to your business and goal outcomes.
As your SEO improves, our strategy evolves. That way your plan is always fresh and up to date—helping your business continue to grow.
SEO Reporting
Remember those KPIs we identified in the research phase? They come into play in this step: SEO reporting.
We track progress and results of the changes we implement by monitoring stats such as:
● Site authority score
● Organic search traffic
● Average search ranking
● Site speed
● And more
We stay accountable to you by sharing an easy-to-digest report every month. That way you can track your site’s headway at a glance.
PPC / Search Engine Marketing
We tailor every SEO package to your business’s goals and needs. Based on our strategy development, we may recommend PPC (Pay Per Click) or SEM (Search Engine Marketing).
These services don’t replace any of the other SEO strategies. Rather, they can complement the steady improvement of your site’s organic “findability.”
We’re betting you’re nodding along at this point. There is so much to consider when working to improve your site’s SEO, not to mention keeping up with the constantly changing best practices. The good news: You don’t have to do this on your own.
We would love to discuss how our SEO experts can support you and your business. For a free site health audit, simply share your url and contact information below. We’re looking forward to helping you attract the right customer at the right time—organically.
