Targeted MARKETING, Targeted Messaging and Targeted Design mean Everything to you

TARGETED MARKETING, Targeted Messaging
and Targeted Design
mean Everything to you

To engage and motivate your target market we have three powerful marketing tools; Design. Words. And Ears. 


By listening to you and your audience - through qualitative research - we gather the information we need about the market segment that fits you best. The most lucrative, the most enjoyable, the likeliest to see your products or services as solutions for their lives or businesses. Then we design images and craft messages that speak directly to their hearts and minds, drawing from our palette of colors, forms, fonts, images, and language that engages them. The SBD team has worked with small and medium-sized businesses to Fortune 500s in a broad swath of industries for decades. Using compelling designs and motivating copy in concept-driven campaigns, we help build unique brands, standout market positions, and deliver targeted messages to the prospective customers you want. As it shows in the Venn Diagram below, marketing is at the center of all we do.

Samples of our marketing work:



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  • Glacier Website Design

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ARCIFORM is Portland’s premier restoration and remodeling firm; Snow B. Designs is their white glove agency. To say that the pandemic had its challenges is the understatement of the year, but working with ARCIFORM we rose above them to create some very iconic, clever campaigns that performed well! With the Summer Road Trip through Restoration, we invited visitors to take a road trip to view the many historical restorations that ARCIFORM has been involved with throughout Oregon, snap a selfie and post it. To market it, we created beautiful post card graphics that hark back to classic travel posters, replete with classic cars parked in front of the properties. The campaign was so successful that ARCIFORM chose to run it year round. The post cards were such a hit that we’re now printing them for mailings to target market neighborhoods. Other campaigns included working with ARCIFORM on webinar workshops. For the Portland Home Styles Workshop we created a coveted logo bug that’s also a certification for graduates of the seminar. The webinar sold out. We also marketed and created iconic graphics for the successful Home Design Workshop Series, and the Architectural Styles of Portland Workshop. Add to all that a consistent campaign of social posts and it was a very full year of challenges overcome!

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Iconic Magazine was created to feature our clients extensive work in historical home restoration. It also serves as a unique way to release several campaigns via the articles in the magazine, which flow into digital and social media ads. See full magazine here.

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Versatile Wood Products (VWP) designs and crafts exquisite one-of-a-kind door, window, and cabinetry solutions that exactly meet historical specification while achieving modern performance standards. Their website had not been upgraded in three years, so we did a little restoration work ourselves, improving the look and functionality while keeping their historical brand. To introduce the remodeled site, we developed the Race to Timberline campaign. First we created a vintage set of posters featuring restored properties and owner Richard De Wolf in his own racecar. These eye-catching, old-timey images inspired by vintage car posters cut through the contemporary noise and set a spirit of fun in motion. Participants spun through the website in search of hidden words that might win them two nights at Timberline Lodge. To add to the fun – and interactivity – participants were invited to drive the route past the properties, stop for a nosh, snap selfies and post them to Instagram, tagging VWP. Though VWP is involved in major restorations, they remain a close-knit family-style company; we emphasized that with a family focused campaign. And of course we provide a steady flow of social posts touting their custom works in a unique manner. 


Motion graphics are a great way to add visibility on your social posts.  Shown above are a few of our motion post designs for various campaigns and clients.


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