MAGIC: Peter packs a weird cranium for a marketing writer; he uses both his left and write brain. Why? It takes both sides of the cranial coin to create a whole value proposition. As copywriter and brand strategist he pulls from the right, concocting compelling copy and creative strategies. While the left brain pours over demo/psychographics + other market research, plus understands the exigencies of biz – so those words and strategies remain targeted and effective for real businesses in the real world.
PROOF: Since starting his own agency in the 90’s and running it for 10 years, to 2 decades of collaborative freelance since, Peter has achieved results – working in all media – for a very large number of clients spanning umpteen industries. Tech to financial to lifestyle to architectural/construction to medical to nonprofits to lots of things on wheels. From small local to Fortune 500, national nonprofits, and international tech.
FAME CLAIM: In the mid 2000s, Peter traded his monitor for a windshield, turning his wanderlust into a six year stint as travel writer/photographer, hopping into his trusty VW Vanagon and heading all over the continent to shoot, blab with locals, conduct local brewery research, and write stories that made other people want to go there.
YOUR TAKEAWAY: Peter has the uncanny ability to weave word spells that compel your clients and prospects to want to go where you want them to go. And do that thing you’d like them to do.
