Mom thinks her creative family’s branding work is the best and brightest. Sure, she’s biased, but there’s proof.
Our seasoned team of Creative Directors, PMs, Digital Marketing Strategists, Brand & Campaign Strategists, Designers and Writers have all done effective branding work for national/international brands, including: ACE Hardware, Capital One, Condé Nast, Epson, General Mills, Macy’s, Maybelline, New Balance, PetSmart, Target, Tommy Hilfiger, Toyota, Unilever, United Way, Wells Fargo...OK, we’ll stop now.
Now we want to put our brand skills to work for you. How come? Let’s just say that we prefer working with small to mid-size companies where we can look the owner in the eye, feel your passion for your company, and do work that makes a difference for someone we come to know and care about.
Nurturing businesses close to home - it’s a mom thing.
When approaching a new project the SBD team initially holds a discovery meeting to gain insights and creative direction.
We went through several name, logo and copy tone explorations for the interior furnishings company, Nest. To show our brand concepts we designed 3 sample ads showcasing sample copy along with logo explorations (shown above).
Based on our discovery and a Voice of Customer Interviews and Insight Report we realized that Classic Sash & Door needed to update their branding to reach different audiences and windows needed to be explained better. We went through several logo explorations, defined the positioning and messaging hierarchy, copy tone and created a new website, digital campaigns, new ads and photography.